Social Media @ Brooklyn Museum
PLATFORM STRATEGY • CONTENT CREATION • COMMUNITY MANAGEMENT
As the sole social media manager and content strategist, I create content to share with our growing digital audience of 2.2 million followers. Collaborating with Museum experts, community partners, and influencers, I am intentional about creating a wide-range of content that is educational, approachable, and light-hearted.
The samples embedded below give you an idea of the joy and impact I’ve helped to spark online, but other highlights include:
Increasing the Museum’s average engagement rate from 2.5% to 6% across all platforms
Managing the Museum’s foray into two new platforms—TikTok and Threads—each with unique approaches
Building a structured social media program based on a tailored editorial calendar with guidelines outlining post frequencies and tone of voice
Creating content in collaboration with Laverne Cox, Paul McCartney, Alicia Keys and Swizz Beatz, and Spike Lee
McDonald’s Packaging Redesign
CAMPAIGN PLANNING • PRODUCTION • SOCIAL MEDIA
To promote our team’s redesign of McDonald’s global packaging system, I coordinated an integrated, 3-month PR campaign resulting in the company’s largest-ever case study both in web traffic (+282%) and earned media.
During the campaign, I coordinated top-tier press coverage (e.g. AdAge, Adweek, Dezeen, and more) and managed interactive social media content that grew our audience on Instagram by 70%.
‘Hustle’ on VICELAND
PUBLICITY • SOCIAL MEDIA • CROSS-PROMOTION
After securing the PR opportunity for our agency to serve as a brand consultant during the show’s debut season, I documented the filming and agency design processes for behind-the-scenes content and collaborated with VICELAND on a social media campaign to promote our feature episode.
The show follows entrepreneur and venture capitalist, John Henry, as he coaches budding brand leaders in New York City to take their dreams and their businesses to the next level.
'The Influencers' of SOMA Magazine
INTERVIEWING • WRITING • EDITING • PRODUCTION
The Influencers is a recurring segment within SOMA Magazine devoted to illuminating the mavens who continue to fill and lead popular culture.
As the Editor of The Influencers, I identified individuals whose work is both preeminent and noteworthy in their field. The Q&A's that follow appear in both the print and digital versions of the publication and speak to a classic and intimate type of interview format between myself and the women that serve as the lifeblood of the segment.
Man Therapy
COPYWRITING • RESEARCH • PROJECT MANAGEMENT
An online tool set in man therapist, Dr. Rich Mahogany's office, Man Therapy is a resource to help men with any problem that life sends their way – especially when it comes to the realities of suicide and mental health.
As a part of the Man Therapy team, I regulated the content management system that catalogues the multimedia shown on the website. I am also stewarded active projects for advertising and promotional campaigns for the Man Therapy brand.
YOU | A Student Success Portal
COPYWRITING • CONTENT MANAGEMENT • RESEARCH
YOU is an online portal with tools and resources built to match the heartbeat of student life. It connects college students to web and campus resources in order to foster academic success, a purposeful campus experience and a healthy mind and body.
As a part of the team working on YOU, I served as the primary content creator for evergreen and timely topics for students throughout the year.